Learner-Driven Learning

In the automotive industry, we used to talk a lot about “control.”  We designed processes to try to “control” the customer, we taught new sales associates various control techniques like “follow me,” “sit here,” and “sign this.”  Having control of our customers was the biggest myth in the car business and the joke was on us.  The customer always had control; 75% left without buying!  Now finally, technology is forcing the industry to accept and even embrace giving the control to consumers.  Automotive retailers who allow the customers to buy the way they want to buy will reap great benefits of improved productivity, reduced costs and loyal customers.

The same is true for learning.  Letting learners learn, not only the way they want to learn but also what they want to learn, will reap similar great benefits.

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