With Digital Retailing finally coming to the automotive industry, isn’t it time for a new sales process? One that is driven by the customer, empowering them to buy the way they want to buy. New tools from Dealer.com Digital Retailing, AutoNation Express and others are making that possible. Here’s what’s already available:
- The discounted price exposed online, or available instantly by just entering an email.
- Guaranteed exact trade values, sight-unseen, available online from AutoNation and others.
- Sophisticated payment calculators, to give you an exact payment based on your credit.
- Online pre-approval.
Read what the Dealer.com Digital Retail website says about their tools: “deliver a fully-integrated Digital Retailing experience, allowing you to deliver what today’s customers expect: An accelerated buying experience that’s efficient, trustworthy and engaging. … make complete deals online through a uniquely comprehensive workflow that includes payment, trade and credit tools”
Customer do these steps in any order they want. They can get their actual trade value before they select a vehicle, or their exact payment before a test drive. This used to be the fringe, a very small percentage of customers. Go to any automotive conference, NADA, Digital Dealer, DrivingSales Executive Summit and you’ll hear from more and more visionary dealers who are transforming automotive retailing and bringing this to life in their stores.
I’ve had top salespeople and managers tell me; “We just can’t follow that old liner sales process you used to teach us anymore. It doesn’t work for today’s customer. We have to be flexible and do the process in whatever order the customer wants.” These are not weak salespeople or managers who can’t control their customers; this comes from some of the very best automotive professionals I’ve met.
Yet many dealers still teach their sales teams that traditional linear sales process, because either that’s what they know, what they were taught, or that’s the only training available to them. (up until now)
There’s an old saying in the car business. “The customer will tell you how to sell them if you just listen.” Only we had been listening to what we wanted to hear; not what they were actually saying. They’ve been telling us for years. If we listened, this is what they’ve been saying;
- Faster sales process.
- Fair, honest and straight-forward. (their way of saying TRANSPARENT)
- Stop the games.
- Just give me the price. When I ask, not 60 minutes later.
- Stop the back-and-forth and the disappearing for periods of time.
Customer-Driven Sales Process
Introducing the Next Level Automotive Group’s Customer-Driven Sales Process.
What are the Benefits?
- Higher close rates; … much higher
- Increased productivity from the sales team
- Sales Associates are happier, sell more cars per person per month, make more money,
- Sales Managers spend less time on each deal and more time coaching and training
- Lower turnover
- Happier customers
- Improved online reputation
- More referrals
- Higher gross profit
Learning & Performance
We can help.
To transition from a traditional linear sales process to a more flexible, adaptive process takes a new set of skills, new word tracks and a well-trained Sales Associate. Groups like AutoNation are not investing in digital retailing without investing significantly in training their sales teams and managers.
Next Level Automotive Group can partner with you to bring your sales team, department and performance into the future today.
Contact me today for a no obligation consult on how we can bring this to life in your store. Or visit our website to see all the services we have available to you.