The Customer Drives the Process

Customer-Driven Sales Process

Why Change

With Digital Retailing finally coming to the automotive industry, isn’t it time for a new sales process?  One that is driven by the customer, empowering them to buy the way they want to buy.  New tools from Digital Retailing, AutoNation Express and others are making that possible.  Here’s what’s already available:

  • The discounted price exposed online, or available instantly by just entering an email.
  • Guaranteed exact trade values, sight-unseen, available online from AutoNation and others.
  • Sophisticated payment calculators, to give you an exact payment based on your credit.
  • Online pre-approval.

Read what the Digital Retail website says about their tools:  “deliver a fully-integrated Digital Retailing experience, allowing you to deliver what today’s customers expect: An accelerated buying experience that’s efficient, trustworthy and engaging. … make complete deals online through a uniquely comprehensive workflow that includes payment, trade and credit tools”

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