Grow Your Dealership

Advisor Development

Our training methods are custom-tailored based on each client’s specific needs versus the typical “one-size-fits-all” approach.

We offer a strategy and a culture of doing business that focuses on creating the best experience for the customer resulting in high retention and profit.


Next-Level e-Learning courses are designed to develop knowledge in a fun and entertaining way. Unlike many lecture based training methods, our courses are highly interactive, engaging, and require problem solving skills. The quality content is collaboratively developed with veterans that have 40+ years of experience in automotive retail.

Live Instructor-Led Training

With over 40 years of experience combined with education in the latest learning methodologies, Next-Level is the industry-leading firm in this arena.

Boot Camp & Coaching Sessions

While e-Learning & instructor-led training develop knowledge, coaching applies the knowledge which turn it into skill. These coaching sessions are designed to develop competency in the required areas. This is accomplished by students practicing & perfecting the crucial skills being taught.

Ray McNeill

Ray began his career in the automotive business over 47 years ago, working in every facet of the dealership for the first 21 years and consulting/developing others for the next 26 years. Ray started in the sales department learning the business from the ground up. He also worked in parts and service, completing his dealership career with ten years as a Fixed-Ops Director.

Ray guided a large metro store that operated two shifts, open daily from 7:00 am – midnight. His dealership was top ten in the country for CSI, always profitable, and had a staff that remained together for years.

Dean Estep provided Ray with the opportunity to launch a second career as a facilitator by permitting him to teach a class with only 24 hours to prepare. Ray studied the material, taught the class successfully, and the next (as they say) is history.

Ray’s dealership foundation launched the second half of his career where he naturally took to developing and consulting for dealerships and the aftermarket. For the past 26 years, Ray has worked with over fifteen manufacturers in various roles including: facilitator, corporate team leader, remote learning host, coach, webinar presenter, course designer, focus group moderator. He joined Service Operation Specialist, a national recognized training company where he progressed from project manager to National Field Manager. Ray also has experience in assessing, consulting and training coaches and staff for Bombardier Powersports dealerships in the US and Canada.

Ray’s thorough understanding of Fixed Operations leads to instant credibility among dealership personnel and he is thrilled to rejoin Dean Estep and the Next Level Automotive Group team.

In his spare time, Ray enjoys restoring older vehicles, riding motorcycles and boating.